1. They embrace aging

You won’t find French women chasing youth and doing countless surgeries to appear something they are not. They want above all to be the best possible version of themselves at any age. French women are all about aging gracefully, which doesn’t mean filling your face with chemicals. Beauty comes from nature, that’s why they prefer to stay natural and learn to embrace their beauty at every age.

But most importantly, aging gracefully is a mindset. French women are confident in their own skin. Accept that aging is a natural process, and that despite life being challenging sometimes, you’re here and there’s a lot to enjoy.

2. They don't seek perfection

American beauty is often about looking “flawless”. French women, on the other hand, have a more relaxed approach. French beauty doesn’t focus on a sense of shiny perfection. The coolest French girl is the one who makes people think she’s not trying too hard. The one showing an effortless type of beauty. Au natural is the only way to go.

There’s nothing to correct in the way you look. A little dash of imperfection makes you only more unique. Who you are is more than enough.

3. They treat their complexions with great care

If there’s one thing French women are known for, it’s their natural-looking complexions. They don’t feel the need to use any products that are harsh or stripping. They adopt a gentler, “nothing harsh” approach to skincare.

This is not just a good piece of advice. When you overload or stress your skin too much, you can cause small bumps and inflammation. A minimalist approach allows your skin to regulate itself naturally without a vicious cycle of stripping and rehydrating.

4. Skin is everything

Skincare is more important than makeup. A bit of makeup can enhance your natural features and boost your confidence. However, makeup alone is not the answer to looking your best.

Your skin will thrive when it’s cared for. That’s why when you focus on a good skincare routine and use effective products, you’ll need a lot less makeup. Even when you wear makeup, it will look much better. You don’t need a complicated, multi-step skincare routine. The French beauty secret is more about simplicity. Ditch the quick fixes for lasting healthy skin. Adopt a natural, lit from within approach to your skincare. It’s just that simple.

5. They have a natural approach to beauty

French women embrace their natural beauty and celebrate their imperfections.  A natural healthy glow is always in fashion. They know that they need to take care of their body inside out, with a good diet, exercise for fun, and a good skincare regime.

French women also have a less is more approach to products. It’s better to invest in a few quality skincare products to achieve great skin in a few easy steps.

Bold & Bare is all about bringing skincare back to basics while still powering its results. It's an unfussy approach to beauty for the dynamic, on-the-go woman we all represent. Skincare is meant to be easy, and having too many choices isn’t always a good thing. That's why they offer two essential products: The Purity Mask and the Bare Elixir. 

When creating Bold&Bare, one of our founder's foremost considerations was on getting away from the commerce model that inundates women with ineffective and expensive choices. Besides being clean, vegan, cruelty-free, their formulations are also meant to be highly versatile for women who want to look and feel good without having to spend hours for her skincare routine. This brand's go-to philosophy is that each of their products should achieve three things: be right for you, be easy to use, and provide multiple benefits. Easy enough.

At Bold&Bare, we don’t only follow strict internal quality processes, but we also formulate to European Union standards. Ensuring that each product is safe, non-toxic, and effective is our first concern. That's why we banned over 1,300 toxins and questionable ingredients.

Clean beauty should be the norm, not a luxury only few can afford.Any toxic ingredients have been replaced with actives like peptides, peonies, gotu kola, and hyaluronic acid. Effective skincare should be accessible, affordable, and result-driven. 

Effectiveness aside, Bold&Bare also appeals to the Marie Kondo in all of us. As we declutter every other area of our lives, it only makes sense that the bathroom cabinet goes KonMari too.